目录

项目一
商务语言的基本认知··············001
任务一 了解商务语言的内涵与意义 ···························· 002
      一、商务语言的内涵 ···············002
      二、商务语言的意义 ···············004
任务二 洞悉商务语言的规范 ········ 011
      一、语言规范缺失的严重后果 ···012
      二、商务语言的规范化特质 ······012
      三、商业文明的演进不断重塑语言规范的内涵 ···············013
任务三 掌握商务语言的功能和种类 ···························· 015
      一、商务语言的功能 ···············015
      二、商务语言的种类 ···············017
项目二
逻辑学常识和商务语言 ···········019
任务一 了解概念 ······················ 020
      一、概念的内涵与逻辑特征 ······020
      二、概念的种类 ·····················023
      三、概念间的关系 ··················024
      四、明确概念的逻辑方法 ·········026
      五、概念不当导致的逻辑问题 ···029
任务二 洞悉直言命题逻辑 ··········· 031
      一、直言命题的逻辑结构 ·········032
      二、直言命题的种类 ···············033
      三、直言命题的周延性 ············035
      四、A、E、I、O 之间的对当关系 ·····························035
      五、直言命题在商务活动中的运用 ·····························037
      六、直言命题推理 ··················044
任务三 掌握逻辑规律 ················· 056
      一、同一律 ··························056
      二、矛盾律 ··························062
      三、排中律 ··························069
      四、逻辑规律的综合运用 ·········081
任务四 领悟非演绎逻辑 ·············· 083
      一、归纳推理 ·······················084
      二、类比推理 ·······················096
项目三
语用学常识和商务语言 ···········103
任务一 了解语境 ······················ 104
      一、情景语境 ·······················105
      二、文化语境 ······················· 110
      三、上下文语境 ····················· 115
      四、随境而变的方法 ···············121
任务二 洞悉言语行为 ················· 123
      一、直接言语行为 ··················124
      二、间接言语行为 ··················127
任务三 掌握语用策略 ················· 131
      一、委婉表达 ·······················131
      二、幽默表达 ·······················134
      三、模糊表达 ·······················137
任务四 领悟会话准则 ················· 141
      一、合作原则 ·······················141
      二、礼貌原则 ·······················144
项目四
心理学常识和商务语言 ···········149
任务一 了解首因效应 ················· 150
      一、商务活动运用首因效应的要点 ·····························150
      二、首因效应在商务活动中的运用 ·····························152
任务二 洞悉倾听共情 ················· 153
      一、倾听效应 ·······················153
      二、共情原理 ·······················154
      三、倾听效应和共情原理的关系 ···155
      四、倾听共情在商务活动中的运用 ·····························156
任务三 掌握锚定效应 ················· 161
      一、商务活动中运用锚定效应的作用 ·····························162
      二、锚定效应在商务活动中运用的要点 ·······················163
      三、锚定效应在商务活动中的运用 ·····························164
任务四 领悟其他心理学常识 ········ 165
      一、晕轮效应 ·······················165
      二、权威效应 ·······················167
      三、沉默效应 ·······················170
      四、从众心理 ·······················172
项目五
非语言沟通和商务活动 ···········175
任务一 了解非语言沟通 ·············· 176
      一、身体语言 ·······················176
      二、情绪及面部表情 ···············178
      三、副语言 ··························179
      四、空间距离 ·······················179
任务二 洞悉非语言沟通的运用 ····· 180
      一、身体语言和商务语言 ·········180
      二、面部表情和商务语言 ·········183
      三、副语言和商务语言 ············186
      四、空间距离和商务语言 ·········190
参考文献 ····························195
后记 ··································196

世纪宏图免费样书、课件申请表

尊敬的老师：

您好！欢迎您领取本书样书，高校教师免费领取，包邮，每人1-3本。提交申请样书信息后，由对应区域负责人安排邮寄，1-3天内寄出。如有其他问题，请联系：薛老师 13810412048 （微信同号） QQ: 2301407762 进行咨询和处理。